As you will know I recently took my local Waitrose supermarket to task regarding reduced items, I felt very strongly that they weren't reducing items that had reached their sell by date early enough in the day or significantly enough discount wise to encourage people to buy them.
On a recent trip to Waitrose I was thrilled to find a reduced section and when I spoke with a member of staff she fervently explained how items which had reached their sell buy date were now greatly discounted in the morning.
Interestingly a recent survey suggests that almost a third of people save money by ignoring use-by labels and by relying on their own common sense. Well, they're in good company because Mark Price, the managing director of Waitrose, says he does the same!
Food waste in the UK is a subject of environmental, economic and social concern. Potatoes, bread and fruit are respectively the most wasted foods by quantity. We don't cut away the rotten or stale portion of our potato, banana, loaf or cheese, instead we throw the entire thing in the bin. We expect our food to be beautiful and uniform, the increased emphasis on our foods appearance contributes to tons of fruit and vegetables being cast aside at some point in the food chain.
But the resounding reason we have no shame regarding this issue is that most of us have never gone hungry! We don't face the problem of whether we will eat today-rather it's a question of what we will eat today, our cupboards and fridges are full of choices, we don't worry about going hungry so why worry about waste or about people in third world countries with their stomachs stuck to their backs with hunger.
A little bit of mindfulness goes a long way, we all need to take responsibility for our contribution to food waste, the average statistic for a domestic household stands at £470 food waste per family, per year!
On that note I yet again found myself with several overripe, (to the point of black skins,) bananas languishing in my fruit bowl, determined as always to salvage what I could, I made these delicious little chunky monkey cookies.
Chunky monkey cookies
Recipe
3 ripe bananas
2 cups oats
1/4 cup peanut butter
1/4 cup cocoa powder
1/3 cup apple sauce
Vanilla sugar for sprinkling
Preheat oven 190c/gas 5
Mash bananas roughly
Add other ingredients, combine and leave to sit for 20 minutes
Line a tray with greaseproof paper and drop the mixture on by spoonful
Bake for 10-12 minutes
Cool on a wire rack, sprinkle with sugar and tuck in!
'More than 820 million people in the world suffer from hunger and 790 million of them live in the third world.'
-Fidel Castro
'Habit and routine have an unbelievable power to waste and destroy.'
-Henri de Lubac
Love Donna xxxxx
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